The Rice Field Project

  • The RICE FIELD PROJECT INITIATIVE

    The RICE FIELD PROJECT INITIATIVE

    Our simple wish was to share a glimpse of Japan’s venerated rice culture to the world. Our employees from around the world participated in the full cycle of creating some RICE FORCE products with our own hands from start to finish.

  • GROWING RICE ORGANICALLY

    GROWING RICE ORGANICALLY

    We started by transplanting seedlings of Oidemai Rice in the rice paddies of beautiful rural Kagawa prefecture. The rice is organically grown, ensuring a gentler farming method that is kinder to our earth.

  • EXTRACTING MIRACLE INGREDIENT

    EXTRACTING MIRACLE INGREDIENT

    After harvest, we use our proprietary methods of extracting the elixir to create formulas for our various products. By using responsibly sourced ingredients, we can proudly deliver safe products for you to enjoy! Using organic rice as the main ingredient is another way RICE FORCE is making a small contribution to protect our earth.

    * These employee-made products still only account
    for a small fraction of our products

  • OUR PROMISE FOR FUTURE GENERATIONS

    OUR PROMISE
    FOR
    FUTURE GENERATIONS

    Our modern world is filled with cars, factories and human activities that burn fossil fuel, sending heavy carbon dioxide emission into the cleaner atmosphere. The rice crop absorbs the carbon dioxide and breaks it down using photosynthesis. We promise to leave a better environment for our children and future generations.

Timeline of making Rice Power® Extract

  • 1

    Japanese white rice is mixed in with raw materials such as aspergillus, yeast and lactic acid.

  • 2

    A complex chemical chain reaction occurs, and the fermentation process causes bubbling in the barrel.

  • 1

    A strict quality assurance to maintain control in the microbial movements.

  • 1

    Fermenting and maturing for 90 days in a tank finally completes the process.