Rice Power® Extract No.11


Deep Moisturizing for Soft, Supple Skin

For beautiful skin that will not reveal your age, deep-moisturizing your skin is the key, as well as retaining that moisture locked-in deep within the skin.

Conventional skin care products tend to form a thin moisture-retaining film over the surface of the skin instead of penetrating deeply into the skin. Although coating the surface may look and feel like the skin is moisturized, it has not improved the overall condition of the skin.

Thanks to a process that breaks down large molecules to allow for deeper permeation into the skin, the super low molecularized Rice Power® Extract No.11 can deliver its active ingredients deep into your skin. Rice Power® Extract No. 11 fortifies your skin’s natural ability to draw in moisture and retain longer-lasting hydration for your skin.

In 2001, Rice Power® Extract No. 11 was officially recognized by Japan's Ministry of Health, Labor and Welfare as a “new type of active ingredient” and “with new efficacy.” Until then, there was nothing in the world that could claim that it “Improves the skin’s moisture retention function.”

The skin’s natural ability to retain moisture decreases as we age. Alarmingly, without proper care, continued moisture loss will lead to accelerated aging of the skin. Keeping your skin supple and visibly healthy at any age -- That's the POWER of Rice Power® Extract No. 11.


1 Power to Reach

Using an original Japanese fermentation technology, Rice Power ® Extract No.11 breaks down to a super low molecular weight allowing for deeper penetration into the skin than other moisturizing agents. Moisturization from deep within the skin promotes youthful radiance.

How Rice Power® Extract permeates – 1: Seeping through skin layers

The keratin layer functions as a barrier to prevent UV rays and allergens from entering and irritating the skin, and also binds and locks-in moisture inside the skin. The cells are so tightly interwoven, nothing over a molecular weight of 1,000 Daltons can permeate this barrier. Amazingly, the microorganisms alter the rice grain during the fermentation stage making Rice Power® Extract No. 11 weigh less than 1,000 Daltons. Thus, these tiny molecules easily seep into the skin better than common moisturizing agents of higher molecular weight, such as collagen and hyaluronic acid.

How Rice Power® Extract permeates – 2:
Effortlessly blends with both the skin’s natural moisture and oil

Hydrophilic Rice Power® Extract No. 11 can effortlessly blend with both the skin’s natural moisture and oil to be an effective agent making its way deep into the skin. Interestingly, the molecular weight of water is 18 (which is much lower than Rice Power® Extract No.11), but because the excess oil in the skin is hydrophobic, water is repelled and cannot pass through the keratin layer.

2 Staying Power

Rice Power® Extract No. 11 fortifies the skin’s barrier function by building up the skin’s moisture retention capacity. The skin is restored back to a healthy state that can continuously lock-in moisture over longer periods of time, not just for a temporary hydration fix.

Fact: Double the moisturizing strength of other moisturizers

We compared the moisturizing capability of Rice Power® Extract No. 11 to hyaluronic acid and collagen, which are two commonly known moisturizing agents. Rice Power® Extract No. 11 demonstrated a stronger moisturizing capacity and longer-lasting moisture retention.

What is the difference between “Moisture Level” and “Moisture Retention Capacity”?

Moisture Level is what is measured at cosmetics counters and spas. The value indicates the amount of moisture in the Keratin layer, but this number can vary with temperature and humidity. Typically, immediately after applying lotion or after a workout, the number hits a temporary high value. Whereas Moisture Retention Capacity is a value that indicates how much moisture the skin can lock-in and bind. It is paramount to build up this moisture retention capacity to have beautiful skin.

3 Power to multiply

Rice Power® Extract No. 11 fortifies the skin barrier function by increasing ceramide production that typically slows down with aging.

How ceramide multiplies: Ceramide is the skin’s gatekeeper.

Ceramide occupies more than half of the components of the intercellular lipid, and interconnects cells of the Keratin layer to seal the gaps. As long as ceramide is abundant, the barrier function is strong enough to keep the skin’s moisture from escaping, and locks moisture in the skin. On the other hand, regardless of how often it is moisturized, evaporation will cause dry skin if the skin is unhealthy and cannot retain moisture. People with dry skin (atopic dermatitis) are known to have significantly lower amounts of ceramide present in their skin. Rice Power® Extract No. 11 deeply permeates the skin and aids in promoting ceramide production.

Rice Power® Extract No.1


Rice Power® Extract No.1 builds up the skin's capacity to retain moisture. It is therefore blended in many of our complementing products such as Mild Face Wash and UV Protect Milk.
Do you assume that squeaky skin after washing your face is proof that impurities were rinsed away? The skin's essential oils are washed away along with the impurities, moisture is robbed, and dry skin happens. The correct way to cleanse your face is to remove impurities without damaging your skin. Mild Face Wash completely cleanses the skin yet keeps it hydrated.
Rice Power® Extract No.1 is added to UV Protect Milk to nourish the skin while protecting against powerful UV rays (SPF25, PA++). The addition of Rice Power® Extract No. 1 puts an end to both oiliness and overdrying, two nuisances common with conventional sun protection lotions.

Rice Power® Extract No.2


Rice Power® Extract No.2 was designed to protect and improve complexion. It was designed to boost cleansing power without stripping the skin, so it is perfectly suitable as a delicate makeup remover.

The first step to porcelain skin is a complete makeup removal, and then a deep cleansing of the pores. Makeup residue can damage your skin, and can also block active ingredients from absorbing into the skin. Make Up Remover with Rice Power® Extract No.2 deep cleans down in the pores yet is gentle to the skin.

Rice Power® Extract No.1-E


Just like the skin, hair also ages, thins and loses elasticity. RICE POWER® Extract No.1-E makes the hair and the scalp healthy for attractive locks with volume. The extract helps cleanse the scalp, getting rid of dirt and oil, and it is also formulated with intensive repair treatment for damaged cuticles.

Rice Power® Extract No.10


Controls excessive sebum, the cause of acne and many other issues involving the pores. The source of enlarged pores and acne is old dead skin cells and impurities blocking and clogging the pores. RICE POWER® Extract No.10 prevents clogged pores by controlling the excessive oil secretion from the sebaceous glands.

Rice Power® Extract No.7


RICE POWER EXTRACT NO. 7 is a new active ingredient proven to restore ashy, dry, flaky skin. 95% of the members in a focus group were extremely satisfied with the results.

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