30ml / 1.01fl.oz
US$ 40
  • Prevent the harmful UV rays and free radicals from adding to your age. The best way is to use the UV PROTECT MILK 25 as a base under your foundation which can provide the protection. It contains the Rice Power® Extract No.1 which concurrently nourishes the skin and allows for longer life of the make-up. Its velvety texture does not plug pores and the skin may therefore breathe freely all day long. And you can breathe in its beautiful scent. You don't need to worry about any white stripes or greasy effects. The SPF25/PA++ factor recommended for daily use during common activities and low-intensity exercise is a matter of course. Handy dispenser will save your time in the morning rush. Due to the lack of scenting and additives and the hypoallergenic composition, the lotion does not have to be avoided by skin with atopic eczema.

    The gentle lotion completely blocks off the UV rays without any fragrances, or white residue on your skin. Because many customers love this smooth and comfortable sensation of the lotion, they keep coming back for more! 75% of our customers are repeaters who are very satisfied with this product. [RICE FORCE data]

    What's so great about UV PROTECT MILK 25?

    Point 1. Provides a smooth sensation on your skin unlike other brands. UV PROTECT MILK 25 was developed from customer feedback and suggestions. The lotion is neither sticky nor powdery. It is very light and smooth, and feels comfortable on your skin. The lotion does not have any fragrances, and will not leave any white residue on your face.

    Point 2. Models, Celebrities, Makeup Artists, and Skincare Professionals love this product. Rice Power ® Extract No. 1 will moisturize your skin and is the perfect base to keep your makeup from slipping.

    Point 3. Rice Power ® Extract No. 1 will help lock-in moisture in your skin by increasing ceramide production in the keratin layers. The tightly interconnected cellular lipids along with the other ingredients will prevent evaporation from the skin, and will block UV rays and allergens from entering the skin. Your skin will stay hydrated all day long!

  • Shake well and apply a dime-sized amount to your face. Easily removes with Make Up Remover and Mild Face Wash.

  • List of Active Ingredients

    Water, Oryza Sativa (Rice) Extract, Ethylhexyl Methoxycinnamate, Zinc Oxide, Alcohol, Cyclomethicone, Butylene Glycol, Glycerin, Dipropylene Glycol, Dimethicone, Polysilicone-14, Dimethicone Copolyol, Saxifraga Sarmentosa Extract, Morus Alba Root Extract, Chamomilla Recutita (Matricaria) Flower Oil, Olea Europaea (Olive) Fruit Oil, Squalane, Sodium Hyaluronate, Dipotassium Glycyrrhizatem Tocopherol, PEG-20 Methyl Glucose Sesquistearate, Cetyl Ethylhexanoate, Titanium Dioxide, PPG-20 Methyl Glucose Ether, Methyl Glucose Sesquistearate, Dimethicone/Methicone Copolymer, Xanthan Gum, Aluminum Hydroxide, Silica, PEG/PPG-19/19 Dimethicone, Steareth-3, Polyacrylate-13, Polyisobutene, Polysorbate 20, Batyl Alcohol, Methylparaben, Disodium Edta

  • Fragrance Free / Color Free / Petroleum-derived Surfactant Free / Animal Byproducts Free





    This is the best sunscreen I have ever used so far! It doesn窶冲 have that sticky, oily touch like the other leading brands, and leaves a smooth finish to my skin. It is also an essential factor that the SPF is not too strong, but an adequate number of 25, where it does its job, but not too high where it raises the risk of being too harsh on one窶冱 sin. I will definitely continue to use this!


    Best protection for my skin

    I really like it because this product is so smooth and not heavy at all and it works perfectly!! My face doesn't get white after I put it on. It's good use for before the makeup as well!!


    Great protection!

    I love makeup! I always wear a primer, but not all of them are this lightweight, YET contains sunscreen!! I feel like I am completely, and secretly protected after applying. Nobody knows I have sunscreen on!! My makeup application afterwards is flawless. I absolutely love it! I took off one star because I don't like the applicator. Only a little comes out with a normal squeeze, and if I give it a harder squeeze, then too much comes out. Steep learning curve.



    Great product. Not greasy! Doesn't dry up white on the skin either. I wear it under my makeup year-round. I have been using UV PROTECT MILK 25 for 2 years now and I would never go to another brand again. I recommend this to all of my friends!


    Fantastic makeup base and UV protection

    I love the UV PROTECT MILK 25. I am really fair so it's important for me to use a sunscreen every day but most are really heavy and greasy so I don't like them. UV PROTECT MILK 25 is much better than regular sunscreens! It is so light, it makes it really easy to use. You can't even tell you're wearing anything extra on your face. It also is great under makeup. I have no problems wearing any type over it.


    Perfect primer!

    I love this primer for every day use.
    It's keeping my skin young, and I would highly recommend to my friends!



    I am 25 and I use this milky lotion every day.
    It's a wonderful primer, and it has SPF but doesn't dry my skin out.
    I know I am preventing leathery skin when I get older, so I will look no further!

    Jacqueline Curtis

    Love, love, love!

    I'm 36 and started using the UV PROTECT MILK 25 about a year ago. I was getting age spots, although I was never a sun worshipper by any means. I was told by my dermatologist that I needed to protect my skin with a daily sunscreen. I have tried many which turned out to be too heavy or greasy, or over-drying. My Japanese friend recommended this product to me. I have never heard of this brand before, but she assured me it was safe and very popular in Japan. One look at her beautiful skin, and there was no question it works! I wear this under my powder makeup. It absorbs quickly, and it doesn't tug on my skin like some other dry, non-greasy formulas did. Since I use it as a primer, I know I am keeping my skin safe all day, even on those cloudy days. This is my must-have item!


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