Rice Power Extract is broken down to a super low molecular weight using an original Japanese fermentation technology allowing deeper skin permeation than other moisturizing agents.

In order to permeate the skin, it must blend well with the skin’s natural hydration and oil. Rice Power Extract No.11 effortlessly blends with both, allowing for deeper permeation.

We compared the moisturizing strength of Rice Power Extract No. 11 to other moisturizing agents. The Extract demonstrated a stronger moisturizing capacity, and nearly doubled its competition in longer-lasting moisture retention.

Rice Power Extract No. 11 is not a temporary hydration fix. It can continuously retain moisture over longer periods because it fortifies the skin's barrier function.

Rice Power Extract No. 11 strengthens the skin’s barrier function by increasing ceramide production that typically slows down with aging.

When ceramide is abundant, the barrier function is powerful enough to keep moisture from escaping, and retains moisture within the skin.

The skin cannot retain moisture with only sparse amounts of ceramide because the barrier is less dense, leading to dehydration of the skin.