It takes about one hour, flying west from Tokyo, to reach Kagawa Prefecture, the home of the company that developed RICE FORCE.
Located on the island of Shikoku, Kagawa is a region known for its great scenic beauty and is the home to one of Japan’s first national parks, the Setonaikai (Inland Sea) National Park.
For more than one thousand years, Kagawa has also been a place of pilgrimage, the Shikoku Henro, in which the Buddhist faithful make an arduous trek ? typically on foot -- over the course of many months to temples in Kagawa and across the island of Shikoku.
The people of Kagawa have a long tradition of offering hospitality in the form of food and shelter to pilgrims who journey from all over Japan. The desire to be of service is a tradition that transcends the generations among the people of Kagawa.
Perhaps it was inevitable that a sake brewery with a 150-year old legacy from this area took on the challenge to uncover the power of rice for those yearning for beautiful skin. The result of their extensive research would lead to the discovery of a new moisturizing agent, Rice Power Extract. RICE FORCE products containing Rice Power Extract was researched and developed with sincere compassion and benevolence for those wishing to attain beautiful skin.