Rice is not only a staple food for the Japanese, but also produces sake. Observe the hands of the t?ji, the craftsmen who brew Japanese sake: No matter how old the sake brewer is, years of daily contact with rice have left their hands smooth and supple.

Before the advent of soap, the Japanese would use wash cloths filled with rice bran (a by-product of rice milling) to wash themselves, or they would soak in rice bran-infused baths.
Long ago, they say that visitors to Japan were astonished by the silken beauty of the Japanese people’s skin. It was all because of rice.

Rice, so essential to the Japanese diet, also beholds a mysterious power to beautify the skin. Rice is precious: Every single grain is said to house seven gods. For millennia, the Japanese people have been taught to cook and eat rice, the wellspring of life, with respect bordering on veneration.
Today, rice is still the Japanese soul food; and drawing on the wonders of modern bioscience, rice can be a powerful source to nourish beautiful skin. It is this rice that gives the RICE FORCE skin care the breath of life.